Effective negotiation is a crucial skill in the fast-paced pharmaceutical and MedTech industries. It directly impacts outcomes. From licensing new technologies to negotiating reimbursement, contracts, and partnerships, poor negotiation can jeopardise profitability and delay patient access to essential innovations. In this session, Dr. Lohmeyer will share his extensive experience and data-driven insights, demonstrating how executives can apply negotiation strategies to manage complex deals, resolve conflicts, and create mutually beneficial partnerships. Attendees will discover the fundamental process of negotiation, along with key tips and common pitfalls to avoid at each stage of the process. The presentation will emphasise the critical connection between negotiation and leadership. Effective negotiation is not just about closing deals: it's about influencing outcomes, fostering trust, and leading with integrity. By equipping leaders with a comprehensive set of negotiation techniques, this session will transform negotiations into opportunities for long-term growth and competitive advantage. Executives will leave with practical strategies to enhance their leadership and drive better results.