In a policy and media landscape that has never been more fragmented, executing strategy without traditional boundaries has become both a necessity and a competitive advantage. In this session, Paul Cross, founder of BioPharmaDispatch and BiotechDispatch, draws on over two decades of experience in government, industry, and media to challenge how healthcare leaders think about communication, policy engagement, and decision-making in complex systems.

From the politics of the PBS to the rise of digital discourse in health, Paul will explore how the pharmaceutical and biotech sectors can better anticipate risk, shape public narrative, and deliver outcomes in a world where influence and expectations are shifting. The language is what matters and, at the moment, the language is not connecting to the realities or the actions demanded by so many stakeholders.

Whether you work in regulatory affairs, market access, corporate strategy or advocacy, this session will equip you with sharp insights into cutting through noise, driving momentum, and leading when the playbook changes.